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BABA-W's Ele.me Continues to Pump RMB1B+ to Upgrade 'Good Store Big Leap Plan'
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Ele.me, a subsidiary of BABA-W (09988.HK), announced a full-fledged upgrade of the "Good Store Big Leap Plan (literal translation of "優店騰躍計劃")", Chinese media reported.

From today until the end of August, the company will continue to invest over RMB1 billion to further enhance resources such as fee discounts, traffic resources, and AI tools.

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Ele.me will implement a series of upgrade measures to further attract quality offline brands and small to medium-sized restaurants.

These measures include offering new stores up to three months of commission-free service, increasing traffic support rights for up to three months for new stores, and leveraging Alibaba's ecosystem traffic resources to enhance exposure and order conversion.
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