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Jay Chou's Sanya Concert Drives RMB1.1B in Consumption: Industry Data
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Concerts held in mainland China had a consumption driving ratio of 1: 4.8, based on the data from the China Association of Performing Arts cited by Chinese media. This means that for every RMB1 spent on concert tickets, there is an additional RMB4.8 spent on related consumption. In March this year, Jay Chou's concert in Sanya posted 82% of attendees coming from outside the island, driving over RMB1.1 billion in comprehensive consumption. AASTOCKS Financial News Website: www.aastocks.com |
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