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同程HopeGoo:香港復活節及清明連假 機票預訂熱度按年增近4倍
今年香港的復活節假期與清明節補假無縫銜接,形成了5天長假。同程旅行(00780.HK)旗下國際旅行平台HopeGoo數據顯示,截至3月25日,香港出發至內地城市及海外的機票預訂熱度按年增長近4倍,機票均價較去年同期略為上漲約3%。HopeGoo平台數據顯示,假期期間酒店預訂熱度增長逾8倍,其中中高端酒店預訂佔比超過四成。港人假期出遊的高峰預計將出現在4月3日...
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同程HopeGoo:香港復活節及清明連假 機票預訂熱度按年增近4倍
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今年香港的復活節假期與清明節補假無縫銜接,形成了5天長假。同程旅行(00780.HK)  -0.560 (-2.947%)    Short selling $35.68M; Ratio 27.369%   旗下國際旅行平台HopeGoo數據顯示,截至3月25日,香港出發至內地城市及海外的機票預訂熱度按年增長近4倍,機票均價較去年同期略為上漲約3%。

HopeGoo平台數據顯示,假期期間酒店預訂熱度增長逾8倍,其中中高端酒店預訂佔比超過四成。港人假期出遊的高峰預計將出現在4月3日,當日出發的機票、酒店預訂量佔假期總量的三成以上。

預計較熱門的港人出發旅遊目的地主要有:東京、中國台北、曼谷、首爾、馬尼拉、中國高雄、胡志明市、吉隆玻、宿務、雅加達等。

數據顯示,假期港人內地遊相對集中於深圳、廣州、珠海、佛山等大灣區城市。得益於大灣區「一小時生活圈」,假日期間多數港人選擇即日來回,這類短途出行的消費主要集中在餐飲、短途交通和本地文旅項目。除大灣區城市外,上海、北京、成都、杭州、長沙、三亞等也是假期港人內地長線遊的熱門目的地。

在香港居民享受5天長假的同時,內地居民也正處於清明小長假期間,部分內地城市的中小學春假與清明假期6天連假,由此形成了兩地文旅消費「雙向奔赴」的格局,且兩地消費偏好呈現差異化互補。根據同程旅行平台相關數據,香港在內地居民的清明出境遊目的地中排名靠前,內地居民赴港的酒店等旅遊產品預訂熱度顯著拉升。截至3月25日,內地居民赴港遊的酒店預訂熱度按年增長近三成,帶動熱門地段酒店平均房價明顯上漲,其中尖沙咀、銅鑼灣等核心商圈酒店預訂熱度相對較高,人均酒店消費每晚約1,400元。

HopeGoo相關負責人表示,港人北上消費已從大灣區核心城市延伸至中西部城市,消費半徑持續擴大,而內地居民赴港消費則更注重沉浸式體驗,兩地消費融合度不斷提升。(sl/u)(HK stocks quote is delayed for at least 15 mins.Short Selling Data as at 2026-03-26 16:25.)

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